Project: ORYGN, Dubai, UAE
Images: 10
Time: 3 weeks
3D visualization for real estate marketing campaign in UAE
12.08.2024
Alex Kondratiev
A client from the company ORYGN approached us to create 3D visualizations for a marketing campaign and the launch of sales for their real estate project in Dubai.
The task was challenging due to tight deadlines and the project's focus on the exterior, with limited information available on the interiors.
Therefore, we decided to first create interior concepts using AI, agree on the style with the client, and then proceed to work in 3D scenes.
We optimized the process by dividing the project into zones and assigning them to different artists.
One artist worked on the exterior and the pool, while the lobby, gym, and apartments were handled simultaneously by three other artists.
AI sketches
For the interiors, we created AI sketches and gave them to the client for approval. We made 3-4 options for each location, allowing the customer to choose their favorite.
Using Stable Diffusion XL, we quickly created options. In a few hours, our art director was able to produce 3 options for each location. This allowed us to quickly change styles and adjust images according to the customer's wishes without spending time creating scenes and doing unnecessary work. This method proved effective for this project, and we plan to use it in the future.
After selecting the images, we understood the style and details. The client also gave us recommendations on finishing materials, so we started the modeling.
Clay Render
After completing each interior, we sent the client gray renders for angle approval. We offer our clients three options for each camera. Each angle is set with artistry and composition in mind, allowing the client to choose their favorite.
The customer responded promptly and provided feedback quickly, allowing us to move forward rapidly.
Preview stage
Next, we received colored previews. Different artists worked in various locations, and the visualization work was done in parallel. As a result, some areas were delivered earlier, while more complex ones requiring additional work were delivered a bit later.
In the gym, we meticulously designed the layout of the equipment to ensure optimal usability and accessibility for all users. We carefully selected the finishing materials to create a durable yet aesthetically pleasing environment. Additionally, we aimed to cultivate the vibe of a productive and energizing morning workout space. Since the pool area was being developed by another artist, we had to coordinate with them and ensure that the pool was completed first. Once the pool area was ready and fully developed, we utilized this detailed 3D scene to seamlessly integrate it into the overall gym scene, enhancing the facility's appeal and functionality.
For the pool and walking areas, we used AI to add realistic people. We also created a presence effect by detailing items like towels, slippers, and yoga mats in the gym.
In the end, we met the deadline, and the client received all the marketing materials in high resolution of 5000 pixels for the launch of apartment sales in their project.
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