How we label AI-generated content

What the labels mean

Every AI-generated image and video on this site carries a label next to it. "Generated from a render" means the scene was built with AI from an architectural render. The building stays as it was rendered. The people, the light and the season are added.

Demonstration material

Unless a project page names a client, the campaign material on this site was made by the studio to show the method. It is not photography. It implies no affiliation with, or endorsement by, the developer of the building or any brand or person.

Client work

Where a project page names a client, as with Metro.ee, the material was ordered by that client and built from renders they supplied and hold the rights to. Client campaigns carry the AI label or disclaimer the client's team defines. We add labels as a production step; what a given market requires stays with the client's legal team.

Classic CGI

Renders in the Classic CGI section are conventional 3D visualizations produced by the studio for clients. They are shown without client names because most of the work is under non-disclosure agreements.

Presenters

Virtual presenters are fully virtual characters. They are not based on, and do not resemble by intent, any real person. A presenter reserved for one client remains virtual.

If something here draws on your work

Write to hello@river.black and we will remove it.