Six ways to sell a property with content
Four of them start from the renders you already have. The other two are studio work from your drawings: classic CGI and 360° virtual tours.
Generated from a render
01
A virtual presenter for your properties
A virtual presenter is a fully virtual character who presents your development on camera. We write the script from your brochure, you approve it, and we deliver the clips in vertical, square and horizontal cuts within three to five working days.
- 9:16 for Reels and TikTok
- 1:1 for feed
- 16:9 for YouTube and the website
3–5 working days
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Generated from a render
02
People buy a lifestyle, not concrete
Lifestyle imagery is a set of photographic scenes with people, built from the renders you already have. The architecture stays exactly as rendered; the life around it is added. A pack of ten images takes two to three working days.
- 4K images
- Horizontal, vertical and square crops
- Segment casting: luxury, mid-market, student, family
2–3 working days for ten images
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Generated from a render
03
A short film about living there
A story film is a short film, one to one and a half minutes, built from your renders. The characters stay the same across every scene. The script is written from your brochure and approved by you before production. Delivery in four to seven working days.
- 60 to 90 seconds, 16:9
- Vertical cutdowns for social
- Branded intro, lower thirds and outro with your contacts
4–7 working days
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Generated from a render
04
A new reason to advertise, all year
A seasonal pack is a set of ten images of your property in a new season or around an event, built from the same renders as the main campaign. Short cuts are 15 second vertical videos for paid social. Both are add-ons to any package.
- Ten images per season
- Ramadan, summer, back-to-school, the holidays, or your own calendar
- 15 second vertical cuts
2–3 working days per pack
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05
Architectural visualization studio since 2009
River Black is an architectural visualization studio founded in 2009. We provide 3D rendering services for developers, architects and agencies: exterior and interior renders, white clay and massing views. A single view takes three to five working days; a full set is planned around your deadline.
- Exterior views
- Interior views
- White clay and massing
3–5 working days per view
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06
A 360° virtual tour of a home that is not built yet
A 360° virtual tour is a set of CGI panoramas, one for each room, linked into a walk-through that opens in any browser. We model the apartment from your drawings, render each room as a full sphere and publish the tour on a link you can send to buyers or embed on your website. A tour of one apartment takes two to three weeks.
- One panorama per room, 12,000 × 6,000 px
- Navigation by arrows, a room list and a floor plan
- A hosted link or the files for your own server
2–3 weeks for one apartment
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Questions we get asked
Do you replace our 3D studio?
No. We are a 3D studio ourselves and still produce classic renders. The campaign services add what a studio usually does not deliver: volume, people, video and seasons from the same renders.
When should a developer use a service like this instead of a full marketing agency?
When you already have renders and a brochure and need volume fast: a launch calendar of posts, ads and a presenter clip within a week. A full-service marketing agency plans positioning and media spend from zero. We plug in after that, or alongside it, to turn the visuals you already have into everything a launch needs to post.
What do we send to start?
The brochure and two or three renders. For classic CGI, drawings or a model. Nothing else is needed for a first plan and price.
How fast is a full campaign?
About a week, with your approval of the script before production.
Get a demo on your project
Send a brochure and two or three renders. We come back with a plan and a price.